Sylvester Dacunha, a well-known businessman, advertising expert, and entrepreneur, gained fame for his creation of the iconic Amul Girl campaign.
He was born on October 19, 1930, in Mumbai, Maharashtra, India, he passed away on June 21, 2023, at the age of 92 in the same city.
Sylvester Dacunha Wikipedia Profile
| Full Name | Sylvester Dacunha |
| AKA | Sylvester Da Cunha Sylvie daCunha |
| Real Name | Sylvester daCunha |
| Age | 92 years old |
| Date of Birth | October 19, 1930 |
| Birthplace | Mumbai, Maharashtra, India |
| Date of Death | June 21, 2023 |
| Place of Death | Mumbai, Maharashtra, India |
| Cause of Death | Not Known |
| Occupation | Businessman, Ad Guru, Entrepreneur |
| Famous For | Creator of Amul Girl |
| Education | Graduate |
| Alma mater | St. Mary’s High School, Mumbai Princeton University |
| Wife | Nisha daCunha |
| Son | Rahul DaCunha |
| Brother | Gerson daCunha |
| Father | Mr. daCunha |
| Mother | Mrs. daCunha |
| Height | 5 feet 8 inches |
| Weight | 70 kilograms |
| Hair Color | White |
| Eye Color | Dark Brown |
| Nationality | Indian |
| Religion | Christian |
| Net Worth | INR 90-100 crores |
Marriage, Wife & Kids
Sylvester Dacunha was married to Nisha Dacunha, a writer and theater personality.
They had a son named Rahul Dacunha, who followed in his father’s footsteps and became an advertising professional.
Today, Rahul is the director of daCunha Communications.
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Family, Parents & Siblings
Sylvester Dacunha gained fame for creating Amul Girl, the beloved mascot of the Amul dairy brand, during the 1960s.
Sylvester was raised in Mumbai along with his eleven siblings by their parents, Mr. and Mrs. da Cunha.
One of his brothers, Gerson da Cunha, achieved recognition as an actor and social activist.
Sylvester pursued a career in marketing and established his own company, DaCunha Communications.
His company specialized in developing catchy slogans and designs for various clients.
The Creator of Amul Girl Died
Sylvester Dacunha, the legendary creator of the Amul Girl campaign, passed away at the age of 92 in Mumbai, India on June 21, 2023. The cause of his death remains unknown.
As the founder and chairman of daCunha Communications, an advertising agency that has handled the Amul account since 1966, Dacunha played a pivotal role in designing the iconic Amul Girl character.
With her blue hair and polka-dotted dress, the Amul Girl became the face of the dairy brand and a beloved social commentator.
For over five decades, the Amul Girl ads have provided witty and humorous commentary on various events and issues in India and worldwide.
This campaign holds the distinction of being one of the world’s longest-running advertising campaigns and has garnered numerous awards and recognition.
Dacunha’s wife, Nisha, who also contributed to the Amul campaign, and his son, Rahul, who currently serves as the managing director of daCunha Communications, survive him. Sylvester Dacunha will be remembered for his creativity, innovation, and visionary approach that propelled Amul to become a household name in India.
Professional Career
Sylvester Dacunha began his career as a copywriter at Lintas, an advertising agency. Later, in 1966, he became the managing director of ASP, an advertising agency responsible for Amul Butter’s account.
Collaborating with art director Eustace Fernandes, Dacunha created the famous Amul Girl campaign, which has become one of the world’s most successful and enduring advertising campaigns.
The Amul Girl is a hand-drawn cartoon depicting a young Indian girl in a polka-dotted dress, blue hair, and a half ponytail.
She cleverly comments on various social, political, and cultural events, always ending with the tagline “Amul: Utterly Butterly Delicious.” This campaign has been ongoing since 1966 and has featured more than 6000 ads across billboards, newspapers, magazines, TV, and digital platforms.
Dacunha also founded and chaired daCunha Communications, a creative agency that handled the Amul account until his passing.
Throughout his career, he worked on other renowned brands like Cadbury’s, Parle-G, Tata Tea, and Britannia.
Dacunha received numerous awards and recognition for his exceptional contributions, including the prestigious Padma Shri in 2009.
Early Life, Age & Education
Sylvester Dacunha was born on October 19, 1930, in Mumbai, Maharashtra, India. He passed away in Mumbai at the age of 92 on June 21, 2023.
Dacunha started his education at St. Mary’s High School in Mumbai and went on to study at Princeton University, a prestigious institution in the United States.
Net Worth
Sylvester Dacunha had an estimated net worth of approximately INR 90-100 crores.